Online Marketing Gold Coast, Is Your Business Idea a Dud?

Online Marketing Gold Coast is complicated, so ask yourself, are you destined fail? That is one question that you really need to ensure that you are certainly imagining before you commit an excessive amount of in a concept that you may not have the time to see be successful. So say, ask yourself just what issue are you in fact solving with your Gold Coast business? This is a simple thing to consider when looking at what type of online company you may want to get into, or a fantastic focus if you actually have a business working. People will pay money to have their problems settled. Whether it's helping them find the closest shoe store or the very best solar panel on sale, if you can concentrate on the problem you are solving and do this well, then you are on your way to developing a wonderful online business in Gold Coast.

Don't get too worked up if your idea in Gold Coast isn't distinct or is currently out in the marketplace. It's not really about the idea as much as it is about the performance of the idea, or in other words, how well you deliver your product or service to the market. An easy example is the way Apple functions. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the marketplace years before Apple went to market with the two of these products. What they did especially well was execute a fantastic marketing campaign making their re-imagined, actually in the marketplace product more ideal than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those little white boxes with an apple on it, you were simply cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Gold Coast. If you think about it, in most cases the marketing and customer experience matter far more than your product knowledge or experience in your niche.

You already have enough ideas and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing enthusiasm, you can create an online business from it. There are lots of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very plain circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're enthusiastic about and establish them into an online business.

You may have experienced some inconvenience in your own life with a website, product, or service in Gold Coast when you said to yourself, "I could do this better than these guys." This is a different way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsGoldCoast.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Gold Coast businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you should understand each of recent updates in order to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Gold Coast businesses.

Before we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is essential to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then appeared and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites needing to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Gold Coast business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Gold Coast store would be having a hard time with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small companies were just quitting on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Gold Coast, is now most likely to rank a local Gold Coast business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most from your business!

If you need to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Gold Coast, call 1300 595 013 or visit at www.internetmarketingexpertsgoldcoast.com.au

Internet Marketing Gold Coast - Your Fundamental starting place for your SEO and Marketing Ad campaign

Internet Marketing Gold Coast is so vital in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a terrific place to start off.

Over the previous ten years I have devoted a ludicrous amount of resources and energy figuring out the ideal way to have my websites producing income. If I had not had such bad experiences I don't think I would ever been compelled into learning this material for myself. So observe, and listen to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small business owner in Gold Coast, or if you are just starting with Internet Marketing.

1.) The biggest thing that I wish to explain is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing craze, but rather I want to try and make you mindful that you can't succeed without dedication.

• When you have your first marketing campaign. Don't invest $2 and grumble that it didn't do the job. You need to make a commitment.

• You additionally can't just run your campaign for a day. It takes at minimum a week to get a proper appreciation for an ad's effectiveness.

2.) When you are creating content, don't just replicate everyone else, your Internet Marketing will be far better if you be unique and look to what is lacking from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something extraordinary.

3.) Look to making a calendar to keep an eye on your content. This will help you not only keep in mind what sort of posts or content you have made, but is essential for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't just use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being prosperous, and what still needs improvement.

4.) Some resources that I would advise that you consider include some fantastic research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something distinct.

• If you want to create graphics, www.canva.com is wonderful, simple and simple to use for all your visuals needs, it is click and drop with lots of pre-sets.

• When developing infographics, take a look https://infogr.am/ it is a simple way to make a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

• Plus one tool for an neglected part is https://followup.cc/ it is a Gmail plugin that will assist you through scheduling and planning because it lets your remember of customers and contacts that you should follow-up with. It sends you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to assessing the success of your Internet Marketing, it can possibly be rather testing to see how your business is going compared to your competition in Gold Coast or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it can be said to have generated. You have to look at all of this data, and see what the real effect has been because while there may be thousands or millions of people taking a look at your content as a Gold Coast company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Gold Coast I have seen a number of the best, and worst efforts at Internet Marketing and so we don't waste any time or your effort in generating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au.

Internet Marketing Gold Coast - What will 2016 hold for local small business?

Internet Marketing Gold Coast is a challenging matter, and as we get into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them next. This is of course, tough. You can never ever find out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is especially true for SEO. I wish to try and explain to you a couple of the major patterns that have been arising in 2015 throughout the Gold Coast SEO market and the world. From this hopefully together we can try and find out where to focus our efforts, this will be particularly useful if you are a local Gold Coast business.

Think Local

This is the greatest emerging trend and it is going to keep boosting in significance. This means that if you are an Gold Coast company and you are looking for local users, then this is fantastic. Launching with the changes from Google Pigeon, we saw an emerging trend that local Gold Coast searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing overseas and are beginning to emerge in Australia and it won't be very long before they gain appeal in Gold Coast.

Mobile wallets

Society is getting more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 things for a local Gold Coast business. 1 - you ought to be paying attention to growing trends, and make certain you have the ability to actually let people pay - for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2 - you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are a thing that has had growing use overseas and we are finding them locally now too, but they are essentially other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Gold Coast store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It's an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national campaigns run by Dunkin' Donuts and Taco Bell making use of these aps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local business in Gold Coast. Be creative and even analyze what people have done, especially when it comes to social media - if you see a little something you like, remember of it and find a way to incorporate a related idea into you own project.

My final pieces of parting advice - and these are things that you should do now, today - would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Gold Coast level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks good for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Gold Coast businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are lo9oking for more SEO advice, or are aiming to increase your SEO efforts, then contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit, www.internetmarketingexpertsGoldCoast.com.au

Digital SEO Marketing Gold Coast - Facebook Ads Lessons to boost your Effect.

Digital SEO Marketing Gold Coast is not as simple as setting up a website there are of countless different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I plan to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is important to Digital SEO Marketing, and because there are a lot of facts about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1 - Image v Text.

This is one thing that I really needed to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to ensure that that you have a nice image in your ad and your font isn't too large.

Something that I tend to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are relying on in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic denial by Facebook.

Lesson # 2 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, many Facebook users are young, and younger customers practically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even if you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you try out the quantity of ads you want aimed totally to 'mobile.

Lesson # 3 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Gold Coast Business then you will want to set the location to Gold Coast. It just works, right?

But what lots of people overlook is that they choose by default the option for "Everyone in this Location".

So I want to mention to you what that actually means. - 'everyone in this location' means every single person in whose Facebook says that they are in Gold Coast will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in Gold Coast, or even just people visiting.

So depending on your small business, you may intend to be targeting people that are visiting or even on holiday in Gold Coast. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are going to promote your business.

I hope these few approaches and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing campaigns in Gold Coast.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, .internetmarketingexpertsGoldCoast.com.au.

Digital SEO Marketing - The Battle to learn what Google is actually 'not providing' you

Digital SEO Marketing is a daunting and complicated area, and some of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not often one to complain about the way that Google develops - for the most part they are moving to make the SEO 'game' a more trustworthy a value driven sector, but some things are still frustrating. So what am I complaining about here? Well allow me to try and explain it this way.

No matter how you plan to structure your keyword research, everything starts with a particular core concept, one that you must build by checking out your metrics and Google Analytics.

The idea is that from this main idea and keyword, you then put together a seed list of terms, expanding through related terms and synonyms of your primary concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other things to consider.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has made a decision though that they are going to lower the access to the data obtained by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This implies that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will have to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword analysis tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many specific niche areas. The main worry that is raised by this is how it influences the small businesses in Gold Coast that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Gold Coast on1300 595 013 or visit, internetmarketingexpertsGoldCoast.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Gold Coast business really strong enough to succeed? Far too many places out there are creating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Gold Coast, that just try to get some attention, but annoy people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just produce free publicity - but the truth is it is a lottery, and the most effective plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a handful of Big Picture ideas that you will want to remember when it comes to Content:

Relevant Content is Key

Facebook is a swift paced and constantly changing environment, as such you ought to make sure you reach people when it is going to be most successful. This means every thing must concern you, your business, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see greater response.

Content is not just words

bear in mind that when we discuss content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that express one of the Three E's then you will be on the path to producing a reputation for quality content.

If you are not sure on what your online or local Gold Coast target market will view as quality, then one of the simplest ways to figure it out is to undertake some research. Look at your competition or at other areas around your market to see what other company's in Gold Coast post and what type of interaction they get. You shouldn't be looking to copy them, but rather imitate the areas that work and make their success your own. When it boils down to it though, one of the most basic ways to know what your Target market will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be amazed by what you discover. 

And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Gold Coast on 1300 595 013 or visit, internetmarketingexpertsGoldCoast.com.au