Internet Marketing Gold Coast is a
challenging matter, and as we get into 2016, people are in a state of mind
where they reflect back on the year that was 2015, and try and find out what
life holds in store for them next. This is of course, tough. You can never ever
find out what is around the bend, but if you figure out the fundamental parts
of the past and look for trends you can get a better comprehension. This is
especially true for SEO. I wish to try and explain to you a couple of the major
patterns that have been arising in 2015 throughout the Gold Coast SEO market
and the world. From this hopefully together we can try and find out where to
focus our efforts, this will be particularly useful if you are a local Gold
Coast business.
Think Local
This is the greatest emerging trend and it
is going to keep boosting in significance. This means that if you are an Gold
Coast company and you are looking for local users, then this is fantastic.
Launching with the changes from Google Pigeon, we saw an emerging trend that
local Gold Coast searches were actually ranking higher than business with
national headquarters, or even spots on the other side of the city. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more looking at the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing overseas and are beginning to emerge in Australia and it won't
be very long before they gain appeal in Gold Coast.
Mobile wallets
Society is getting more and more used to
carrying around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Gold Coast business. 1 - you ought to be paying
attention to growing trends, and make certain you have the ability to actually
let people pay - for instance, if you are yet to obtain a PayWave or RFID
reader for your ship, then get one. And 2 - you can start benefiting from the
mobile nature of paying. This means advertising, coupons and other fantastic
deals that you can send to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are a thing that has had growing
use overseas and we are finding them locally now too, but they are essentially
other ways of getting advertisings to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it just provides information or a discount
to people who are connected or sign up to the Beacon. This means that people at
your Gold Coast store, or even walking past the area will be given more
motivation to actually enter the store and make a purchase. It's an ingenious
advertising and marketing tool that will continue to grow in 2016, but I
wouldn't be surprised if technology and development changes this even further
throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for innovative ways such as advertising. This
has been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell making use of these aps. It is amazing how people can keep reinventing
ways to get their company out there, and the same may be done for your local
business in Gold Coast. Be creative and even analyze what people have done,
especially when it comes to social media - if you see a little something you
like, remember of it and find a way to incorporate a related idea into you own
project.
My final pieces of parting advice - and
these are things that you should do now, today - would be to sign up to a new
Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you
don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Gold Coast level, and also boost your authority and possibly even become a
resource for people. This goes towards your local SEO efforts which are key in
2016. So you will probably observe that the future actually looks good for
Local businesses with patterns and technology pushing for even greater
interaction at a 'community' level. This is great for Gold Coast businesses,
and so I hope that you are as thrilled as I am. With that in mind, if you are
lo9oking for more SEO advice, or are aiming to increase your SEO efforts, then
contact Internet Marketing Experts Gold Coast on 1300 595 013 or visit,
www.internetmarketingexpertsGoldCoast.com.au
