Digital Advertising in Gold Coast means nothing if you don't understand ways to use
your Call to Actions or (CTA's), because a Call to action may be the easiest
way for you to establish a lead. It can make or break depending on how weak or
strong your CTA is, and so I want to give you a few tips to make sure that you
are doing the most you can to grow your brand and produce those critical leads.
Wording
Shape and Colour
It may seem odd,
but Shape and colour of your CTA can affect its effectiveness. In the world of
Digital Advertising there have been a variety of reports into the idea of style
and its affect upon a customer's perception, and essentially one idea claims
that curves are the most suitable way to go. So, if you want to try and
optimise even more, think about making the button for your call to action
curved, rather than a square.
Now, colour,
this is a different area that there are a few theories on. Some people will
have you believe that green is fantastic because it means 'go', but to stay
away from red because it is 'stop', or that blue is calming so it would make
people more relaxed ... Eventually there really isn't any clear evidence to
suggest one option over any other, so just opt for what works best for your
layout. One thing that I will point out though is that you should understand
the font size and colour-- If you want your digital advertising to be most
efficient in the Gold Coast area, it is a good idea to try and keep it
different from the rest of your content, but don't go too wild.
Location
Where your call
to action is set is quite essential to digital advertising results.
All that I
suggest by this is see to it that you don't have it stashed in a corner
somewhere, or that you have way too much text that is complicating the Call to
action.
Ultimately it
all comes down to identifying the combination that works for you, remember your
wording, shape, colour, size and positioning of your brand's Call To Action,
and when you bring all the factors together just think basic and think about
your client.
Improving your
Online Sales with good CTA's.
If you wish to
improve your digital marketing strategy in Gold Coast or just want know more
about CTA's then feel free to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsGoldCoast.com.au.
This piece is
written with a few tips in mind, and it originates from a fair bit of research
and development, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found anything that works, or even
know of a colour that works for you, let us know, or want a few free tips call
us on 1300 595 013.
