Digital SEO Marketing is a
daunting and complicated area, and some of the ways that makes it even more
challenging is the way that Google is making it harder to find information. I
am not often one to complain about the way that Google develops - for the most
part they are moving to make the SEO 'game' a more trustworthy a value driven
sector, but some things are still frustrating. So what am I complaining about
here? Well allow me to try and explain it this way.
No matter how
you plan to structure your keyword research, everything starts with a
particular core concept, one that you must build by checking out your metrics
and Google Analytics.
The idea is that
from this main idea and keyword, you then put together a seed list of terms,
expanding through related terms and synonyms of your primary concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, online marketing and other things to consider.
At one point,
Google was content to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
plays.
Google has made
a decision though that they are going to lower the access to the data obtained
by specific searchers. This features those who are logged into a Google account
such as Gmail and Google+, as well as anyone using recent updates of Mozilla
Firefox. The secure searchers are indicated in the search result site's domain
including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this influences an ever increasing
amount of data, being upwards of 80 %. This implies that the days of simple and
free access to marketing reports through Google Analytics accounts are at an
end. Rather, you will have to invest in a Google AdWords advertising account if
you want to use Google's proprietary information.
There are a
variety of good keyword analysis tools in the market in this day and age,
however an SEO company is an invaluable resource. With the changing nature of
keywords since Hummingbird, and the issues of 'Not Provided', it seems to be
that an SEO company may be one of the fastest ways to learn the real metrics
for many specific niche areas. The main worry that is raised by this is how it
influences the small businesses in Gold Coast that are attempting to conduct
some DIY SEO who don't always want to run a full SEO campaign or invest too
much money in AdWords or AdSense. Where this goes next in 2016, only time will
tell. But if you are looking out for more information on ways that you can try
and get more accurate info and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some research and
find one that is best for you. For instance, you can contact my SEO firm,
Internet Marketing Experts Gold Coast on1300 595 013 or visit, internetmarketingexpertsGoldCoast.com.au
