INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is crucial to everything that you are
planning to do for your business. But the catch for lots of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you should
understand each of recent updates in order to be readied for the future, and
the new changes in Pidgeon herald some interesting news for local Gold Coast
businesses.
Before we have had Google Panda, Penguin
and Hummingbird, but one of the most recent addition is Pidgeon, and it has
actually made a lot of rather subtle changes that is essential to get your head
around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered to be a 'good website' and punished those that were not
structured well. Penguin then appeared and started attacking all the dodgy
sites that are using underhanded techniques or making an attempt to buy links--
it pushed again towards websites needing to 'earn' a positon instead of buy
one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Gold
Coast business, has been around for decades, and is aiming to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Previously, the smaller local Gold Coast
store would be having a hard time with INTERNET MARKETING because they would
need to match the budget of the larger company. This meant that many small
companies were just quitting on INTERNET MARKETING or wasting their money and
time. With Pidgeon, a search in Gold Coast, is now most likely to rank a local
Gold Coast business as a high result compared to one with a national office
elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the very most from your
business!
If you need to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend checking
out Internet Marketing Experts Gold Coast, call 1300 595 013 or visit at
www.internetmarketingexpertsgoldcoast.com.au
