Digital SEO Marketing Gold Coast is not
as simple as setting up a website there are of countless different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I plan to show to you a few lessons that I have learnt about
Facebook Ads. Why Facebook ads? Because Social media is important to Digital
SEO Marketing, and because there are a lot of facts about Facebook Ads that I
wished I knew when I initially started investing with them.
Lesson # 1 - Image v Text.
This is one thing that I really needed to
remember when first starting. Facebook Ads must contain no more than 20 % text,
it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you will need to ensure that that you have a nice
image in your ad and your font isn't too large.
Something that I tend to use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are relying on in the ad.
So be sure to keep this in mind and your
ads will have more results, and less automatic denial by Facebook.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, many Facebook users are young, and younger customers practically only
use mobile devices. Recent figures from Facebook indicate that almost 50 % of
users under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but even if you are targeting at an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
option.
What this means is just because you may be
on a laptop when you create and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means make
sure you look to make sure the ad works for mobile in the preview, and you try
out the quantity of ads you want aimed totally to 'mobile.
Lesson # 3 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local Gold
Coast Business then you will want to set the location to Gold Coast. It just
works, right?
But what lots of people overlook is that
they choose by default the option for "Everyone in this Location".
So I want to mention to you what that
actually means. - 'everyone in this location' means every single person in
whose Facebook says that they are in Gold Coast will be possibly targeted by
your ad. This is pretty specific, and yet still broad enough to where you may
be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Gold Coast, or even just people visiting.
So depending on your small business, you
may intend to be targeting people that are visiting or even on holiday in Gold
Coast. By selecting the option for this you can make sure you are connecting
with the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep selecting 'everyone in this location' then you are by default wasting a
few of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are going to promote your business.
I hope these few approaches and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing campaigns in Gold Coast.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Gold Coast
on 1300 595 013 or visit, .internetmarketingexpertsGoldCoast.com.au.
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