Sunday, May 14, 2017

INTERNET MARKETING's Pidgeon carries good news for local Gold Coast businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you should understand each of recent updates in order to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Gold Coast businesses.


Before we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is essential to get your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then appeared and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites needing to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Gold Coast business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Gold Coast store would be having a hard time with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small companies were just quitting on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Gold Coast, is now most likely to rank a local Gold Coast business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most from your business!


If you need to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Gold Coast, call 1300 595 013 or visit at www.internetmarketingexpertsgoldcoast.com.au